I’m Noemi, a degree-certified behaviorist with over 25 years of experience training animals and helping handlers build calmer, more trusting relationships with their dogs. As the founder and lead trainer of my service dog training facility on John’s Island, South Carolina, I specialize in raising and training mobility and psychiatric service dogs with a strong focus on emotional regulation, confidence, and long-term success. My work has always centered on creating safe, humane, and effective ways for dogs and people to communicate more clearly and move through the world together with greater ease. Heel’n Lead was born from that same commitment. After years of seeing how many traditional walking tools can create tension, discomfort, and confusion, I wanted to develop something different—something that supports the dog’s well-being while also giving handlers better guidance and control. Every detail of Heel’n Lead was designed with behavior, safety, and connection in mind, creating a walking experience that feels calmer, more natural, and more supportive for both ends of the leash.